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The  Marvis Center

Leadership Skills For Sales Managers

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Rationale

We think there are four good reasons for offering special training for sales managers:


Reason #1:
The Promotion Syndrome:

Like their counterparts throughout American industry, most Sales Managers get promoted because of their proven capabilities as individual performers - not because of leadership experience or ability.

Reason #2
Skill Vacuums:

The skills that lead to superior performance in sales represent only some of the skills needed for developing and leading others.

Reason #3:
Multiple, Diverse Responsibilities:

Making matters worse, most Sales Managers inherit responsibility for multiple, diverse functions. Both the tasks they oversee and the people who perform them are usually very different (and pose different challenges).

Reason #4:
High Turnover:

No industry is plagued by turnover more than sales. Unwise hiring decisions, inadequate employee development efforts, and the failure to maintain motivation all combine to sabotage the best intentions of Sales Managers.


 

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